Use the following zoom and pan buttons to control the image that follows them
Tab through the images or use the previous or next buttons to navigate each product image
- Available to ship
- See same day delivery eligibility in bag
Earn points on this purchase.
Summary
Conscious Beauty at Ulta Beauty™
- Vegan
- Cruelty Free
Urban Decay Anti-Aging Eyeshadow Primer Potion is an eyelid primer that reduces the appearance of fine lines and keeps eyeshadow crease-free for up to 24 hours for long-lasting wear.
Benefits
- This nude, creamy eye primer dries invisibly to prep for both colorful eyeshadows and natural eye makeup that lasts up to 24 hours on all skin tones, skin types, and eye shapes for any eye look.
- Anti-aging ingredients help to minimize the appearance of wrinkles and prevent eyeshadows from creasing or cracking, even on oily lids.
- Cream eyeshadow base contains optical blurring pigments for improving skin texture and the look of tired, hooded eyes.
- Intensifies the look of metallic, glitter, matte and shimmer eyeshadows.
Features
- Paraben-free
- Vegan
- Cruelty-free
Research Results
- In an 8-week clinical study:
- 100% of participants had a measurable improvement in the appearance of fine lines.
- 100% had measurably brighter skin.
- 97% had a measurable improvement in radiance and clarity.
• For long-lasting wear, smooth on just a touch of Anti-Aging Eyeshadow Primer Potion. • Apply eyeshadow immediately, while the primer is fresh, for vibrant, just-applied color that lasts up to 24 hours.
Isododecane, Talc, Cyclopentasiloxane, Trimethylsiloxysilicate, Triethylhexanoin, Oryza Sativa (Rice/Riz) Bran Oil, Trihydroxystearin, Disteardimonium Hectorite, Polyethylene, Sorbitan Sesquioleate, VP/Hexadecene Copolymer, C12-15 Alkyl Benzoate, Dimethicone, Alumina, Caprylic/Capric Triglyceride, Phenoxyethanol, PEG-40 Stearate, Synthetic Beeswax, Propylene Carbonate, Hexyl Laurate, Polyglyceryl-4 Isostearate, Tribehenin, PEG-10 Dimethicone, Stearic Acid, Ethylhexylglycerin, Ceramide 2, PEG-10 Rapeseed Sterol, Alaria Esculenta Extract, Palmitoyl Oligopeptide, Aqua (Water/Eau). May Contain: Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride).
Shipping Restrictions : This item cannot be shipped via air.
This brand is excluded from most Ulta Beauty coupons.
Similar items for you
12 items
Use previous and next buttons to navigate the slides of the Similar items for you Product Carousel
Sponsored products
12 items
Use previous and next buttons to navigate the slides of the Sponsored products Product Carousel
Questions
Ask a QuestionQ&A
Showing 5 out of 94 Questions
- Q
What is the size / amount of product in the mini travel versus the full size?
- Asked by BB
- Official Answer By Urban Decay - BEHello there! Thank you for your interest in our Travel Size Anti-Aging Eyeshadow Primer Potion. The travel size is 0.16 oz, while the standard size is 0.33 oz. We hope this was helpful!Was this answer helpful to you
- Q
Does the travel size come with a wand applicator?
- Asked by sandi
- Official Answer By Urban Decay - BEHello there! Yes, our travel-size Eyeshadow Primer Potion does indeed come with a wand applicator, just like the full-size version. This makes it easy to apply the primer precisely to your eyelids, even on the go. We designed the travel size for convenience without compromising the application experience.Was this answer helpful to you
- Q
Why did you stop making the Eye Shadow Primer in color?
- Asked by lesks
- Official Answer By Urban Decay - BEHello there! While our Original Eyeshadow Primer Potion is the most well-known and comes in the original (translucent) shade, we haven't entirely discontinued colored primer potions. We've streamlined our offerings and focused primarily on the original version, which works across various skin tones and eyeshadow colors. However, we occasionally release limited-edition or special collections that might include tinted primer potions. We recommend keeping an eye on our website, social media channels, or signing up for our email list to stay informed about new product launches and limited-edition releases.Was this answer helpful to you
- Q
How does this primer work for dark skin women?
- Asked by Astella
- Official Answer By Urban Decay - BEHello there! Our Original Eyeshadow Primer Potion is designed to work across a wide range of skin tones, including darker skin tones. Its purpose is to create a smooth, even base for eyeshadow application, preventing creasing, fading, and enhancing color vibrancy. While the primer itself is a nude shade, it blends invisibly into the skin and doesn't typically affect the appearance of eyeshadow colors on darker skin tones. For the most accurate representation of how it will look on your specific skin tone, we recommend checking out online reviews, swatches, and tutorials by makeup artists and beauty influencers with darker complexions. They often demonstrate how the primer performs and interacts with various eyeshadow shades on deeper skin tones. You can also visit a store that carries Urban Decay to see the primer in person.Was this answer helpful to you
- Q
What type of makeup remover do you need to use to remove this from your eyelids.
- Asked by Butterfly
- Official Answer By Urban Decay - BEHello there! Thank you for your interest in our Travel Size Anti-Aging Eyeshadow Primer Potion. We suggest that you use our sister brand Garnier, and try their SkinActive Micellar Cleansing Water to remove this product. We hope this was helpful!Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
- 3233Everyday
- 1779Going Out
- 1069Work
- 873Natural Effect
- 719Smokey Effect
Describe Yourself
- 1779Natural Style
- 1718Classic Style
- 738Trendy Style
- 3Makeup lover
- 2Oily eyelids
Most Helpful Positive Review
The Best Primer Out There
I have tried other eye shadow primers and always prefer this one. Something about this magical potion allows your eyeshadow to never quit, give up, or move out on you! I love the Original, it's like magic because you only need to apply a little bit and it invisibly holds your eyeshadow in place. Wha...
Most Helpful Critical Review
Great product, terrible packaging update
Old UD primer would have gotten five stars easily. I was due for new PP's and bought a few in the new packaging. Formulas are great, especially on Enigma, but UD, seriously, a doe foot applicator? First of all, it's unsanitary, I wind up swatching it on the back of my hand and then put it on with my...
6110 results
One of My Must Have's
I am a true devotee of Urban Decay's Eyeshadow Primer and have used it for years. My eye makeup barely budges during the day as this great product keeps on working. Bought the travel size as we are often on the road and keep a full size at home.
I'm a repeat buyer!
This is a must for all day wear under eye shadow. I'm older (54), and this helps products guide on my eyelid and stay put. This is a staple in my arsenal of products.
I used to swear by this
I bought this religiously a few years ago, but these days I am thoroughly unimpressed. Used this today to hold the Naked 3 palette on my lids on a day of no sweating, minimal exertion, and for only 6 hours. Most of the eyeshadow was gone by the time I got home. Searching for something else.
Not for me
This is not what it used to be! It made my eyelids extremely dry. I tried it off and on for a month applying with the applicator, a dot on my fingers, with & without moisturizer or powder & always a drying result. I returned it yesterday.
I love this product, but I DO NOT like the packaging.
I wish you would change the packaging of the eyeshadow primer potion. The wand works for a short time, then I don't use it - I squeeze it out of the tube instead. It's a pain!
