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Moisturizes while cleansing & removing excess oil |
Replenishes hydration in dry & brittle hair |
Replenishes hydration in even the driest most porous hair |
Helps seal in hydration for hair that looks shiny and smooth |
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Summary
Conscious Beauty at Ulta Beauty™
- Sustainable Packaging Brand
Matrix Food For Soft Hydrating Shampoo targets dry hair and instantly transforms it for touchably soft results, providing 7x more moisture for up to 72 hours when used as a system of Food For Soft Shampoo, Conditioner, or Mask & Oil vs non-conditioning shampoo.
Benefits
- Moisturizes while gently cleansing
- Removes excess oil without stripping the necessary moisture dry hair needs
- Targets dry hair and instantly transforms it for touchable soft results
Key Ingredients
- Infused with avocado oil & hyaluronic acid
Apply a quarter size amount of product, lather and rinse. Follow with Food For Soft Conditioner or Treatment Mask and Hair Oil.
Aqua / Water / Eau, Sodium Laureth Sulfate, Sodium Lauryl Sulfate, Cocamidopropyl Betaine, Sodium Chloride, Glycol Distearate, Hexylene Glycol, Parfum / Fragrance, Cocamide Mea, Citric Acid, Sodium Benzoate, Sodium Hydroxide, Dimethicone, Carbomer, Coco-Betaine, Salicylic Acid, Guar Hydroxypropyltrimonium Chloride, Menthol, Amodimethicone, Glycerin, Persea Gratissima Oil / Avocado Oil, Linalool, Trideceth-10, Benzyl Salicylate, Benzyl Alcohol, Coumarin, Peg-100 Stearate, Steareth-6, Sodium Hyaluronate, Limonene, Trideceth-3, Phenoxyethanol, Fumaric Acid, Acetic Acid, Tocopherol, Helianthus Annuus Seed Oil / Sunflower Seed Oil, Rosmarinus Officinalis Leaf Extract / Rosemary Leaf Extract
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Questions
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Hair Type
- 25Wavy Hair
- 15Straight Hair
- 13Very Curly Hair
Most Helpful Positive Review
Ying's Yang
Soooo as stated before, always up for trying out the latest haircare goodies. Recently, received the Food For Soft Detangling Hydrating Shampoo to give it a whirl. You know the deal – I got this complimentary in exchange for my thoughts, and boy, do I have some thoughts to share… (starting with - TH...
Most Helpful Critical Review
GAME CHANGER SHAMPOO
This is my first time using matrix products on my hair. Now i have been using this shampoo from last couple week and the results is amazing. I really love the packaging of the bottle. I must say my hair was very dry before i use it but since i stared using it my hair looks very soft, shiny smooth an...
1261 results
Love
Im always skeptical about trying new hair products bc I have fine thin hair. Most products are too heavy and make my hair greasy. This is amazing!!! Makes my hair so soft and shiny without weighting it down or making it greasy. I got compliments immediately !!
Best Shampoo I've ever used!
Hair Type Very Curly Hair
My hairstylist used this shampoo on my hair and it left it softer, smooth, and smelling beautiful. I decided to start buying it and it's the best decision I made! It's moisturizing and cleans my hair well.
I see a lot of Karen in the reviews
Hair Type Straight Hair
I see a lot people commenting that this shampoo contains alcohol. Not all alcohols in shampoo are bad, but some can dry out hair. Short-chain alcohols like ethanol and isopropyl alcohol can be drying, while fatty alcohols like cetyl alcohol are beneficial and this shampoo ingredient is cetyl alcohol. Obviously we all are different and some sensitive people can have irritation to alcohol, and if this is the case of any irritation stop using it but that doesn't mean that the product is not going to be good in another person
Not worth the money
This doesnt clean my hair. I have 4c curls and was recommended this by my hairstylist. Is causes tons of sebum build up, I'm greasy as soon as I get out if the shower. My curl pattern is now so heavy and led to a lot of breakage. My husband has wavy thin hair and has experienced the same thing.
the best
super soft hair